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Core Competencies:
Creative Direction / Brand Strategy / Retail Activation / E-Commerce / GTM Planning / Adobe Creative Suite / Budget Management
Hey there, I’m Jaidene (the cubicled creative)!
I'm a professional vibe curator with a serious data addiction. My portfolio is at the intersection of aesthetics and content that actually moves the needle. I like using data-led storytelling that turns brand insights into global revenue.
Throughout my career, I've focused on turning brand insights into real revenue across digital, retail, and e-commerce channels. Here’s a bit of what I bring to the table:
Art Direction & Creative Production: Leading multi-market campaigns and on-set production for photo/video assets that live everywhere from online to offline at retailers.
Packaging & UX Strategy: I don’t just design boxes; I run UX studies for packaging to validate the unboxing. I recently redefined the global accessory packaging at Dremel, creating a strategic design template now used worldwide.
Brand Evolution: I love modernizing design standards and overseeing packaging development from the initial concept to the final execution to truly elevate brand equity.
Strategic Growth: I don't just create for the sake of art; I create to convert. I’m known for transforming complex data into visual stories that resonate globally.