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Core Competencies:
Brand Strategy • Integrated Campaign Management • Cross‑Functional Leadership • Global Content Optimization • Retail Activation • Go‑to‑Market Planning • E‑Commerce Marketing • Budget & Vendor Management • ROI & Performance Tracking • Email CRM Marketing • Partnership Development • Creative Direction • Adobe Creative Suite • HubSpot • SAP Marketing Cloud • Hootsuite
Hey there, I’m Jaidene!
I’m a Creative Strategist with a background in art direction, brand management and graphic design. My specialty lies in a unique intersection: I use data-led storytelling to drive global growth, ensuring that every creative choice I make isn't just beautiful, but strategically sound.
Throughout my career, I've focused on turning brand insights into real revenue across digital, retail, and e-commerce channels. Here’s a bit of what I bring to the table:
Creative Production: I direct multi-market campaigns and manage on-set production to deliver premium photo and video content. On one notable project, I managed to reduce production costs by 90% without sacrificing quality.
Brand Evolution: I love modernizing design standards and overseeing packaging development from the initial concept to the final execution to truly elevate brand equity.
Strategic Growth: I don't just create for the sake of art; I create to move the needle. I’m known for transforming complex data into visual stories that resonate globally.
I’m passionate about blending high-end aesthetics with efficiency and strategy. Whether it's a global campaign or a brand refresh, I’m here to make sure it makes an impact.