There’s only a few, get ‘em in blue

A match made in [toolbox] heaven

I spearheaded the brand partnership between Dremel and Character, owning the creative visuals and messaging strategy for both parties. By aligning our brand DNA with a fresh aesthetic, I drove a cohesive campaign across web and social that turned a limited-edition toolbox into a must-have for diehard fans.

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Skyrocketed Online Traction

On average, our lead gen ads have gotten 9 leads per day. The Character x Dremel campaign was at 212 leads per day, which is +184% above average. Within the first 5 days, we received +1,239 email subscribers through media. In the past, the most subscribers we’ve received is +274 in a month.