From pitch to 3,500 Walmart stores
Walmart doesn't visit suppliers. They visited us. Here's the creative work that made that happen.
How do you win the business at a major big-box retailer? You show them what they’re missing.
I led creative strategy for Dremel's new product line at Walmart, from packaging UX to bay merchandising concepts. By pairing my art direction with deep demographic research, I turned an early pitch into a retail experience Walmart wanted in 3,500 stores. They even broke from tradition and traveled to our Mt. Prospect, IL headquarters just to see it in person.
