Brand Partnerships: Spearheaded brand partnership, leading all creative & messaging for both parties. Drove messaging on web, social and email to connect with our consumers and excite Dremel diehard fans.
Spearheaded Dremel’s brand partnership with Character, creating a limited edition toolbox. Led all creative visuals & messaging for both parties. Drove messaging on web, social and email to connect with our consumers and excite Dremel diehard fans.
On average, our lead gen ads have gotten 9 leads per day. The Character x Dremel campaign was at 212 leads per day, which is +184% above average. Within the first 5 days, we received +1,239 email subscribers through media. In the past, the most subscribers we’ve received is +274 in a month.