Conceptualize, brief agencies and execute photo/video assets that exist on every touchpoint on and offline. Including e-commerce PDPs, packaging artwork, bay communication and social media.
Built a global messaging matrix for the 8150 launch across 36+ languages and markets, ensuring consistent communication across all touchpoints. Developed the product story & positioning with a launch video.
Conceptualize, brief agencies and execute photo/video assets that exist on every touchpoint on and offline. Including e-commerce PDPs, packaging artwork, bay communication and social media.
Modernized Dremel’s legacy packaging through a data-informed refresh grounded in user insights and trend analysis, developing a strategic, scalable packaging direction.