The 8150 Global Launch: A Full-Circle Flex

From Concept to Execution

I owned the visual lifecycle of the 8150 launch, from the first moodboard to the final frame. I briefed agencies and directed photo/video assets for every possible touchpoint including e-commerce PDPs, global packaging, and physical retail bays. If a customer saw it, I touched it.

From Visual to Verbal

I built the global messaging matrix for the 8150, translating a complex product story across 36+ languages and markets. I made sure that whether you were reading a PDP in Chicago or watching the launch video in Poland, the brand voice stayed true to our heritage.

From existing to legacy

I dragged Dremel’s legacy packaging into the future. Using a data-informed refresh grounded in user insights and trend analysis, I developed a strategic, scalable packaging direction that is now the blueprint for our global accessory line.

Experience the 8150 launch for yourself: